Graphic Design

Newspaper Ad (Emphasis/hierarchy)

Recreate the provided newspaper ad. Redesign the text portion of the ad to show a hierarchy of information. You can enhance the importance of some words by making some elements bigger and bolder and/or italic, or adding color. You can add rule lines or place type in shapes, reverse it out of color blocks, or set it at an angle when everything else is ho rizontal. Adding texture or drop shadows or any number of effects works as well. But remember, the point is to emphasise only the important information. Don’t overuse emphasis. If you add emphasis to everything, than it cancels itself out and you are back at square one where nothing seems more important than anything else. Contrast plays a huge role in the principle of emphasis.